(Narrator: Jenn / CMO)
These days, any marketer planning a social media campaign faces the challenge of selecting an influencer who can guarantee the highest ROI. This concern isn’t limited to marketers; it also draws the attention of colleagues and CEOs who anticipate strong marketing performance.
How should we prepare for influencer marketing, and what fundamental limitations do we face in achieving campaign success? Moreover, how can we overcome these challenges? To answer these questions, we must first distinguish between what we can identify in advance about an influencer and what we cannot—and then focus on the information we can discover beforehand.
Social media campaign agencies we frequently encounter often say, “We’ll deliver the best results” without hesitation. But think about whether you’ve ever heard a clear explanation of exactly what data and evidence back up those claims. In most cases, their approach relies on past experience and intuition, which is why results often fail to meet targets. This stems from a lack of thorough analysis and verification in influencer selection.
Of course, recent AI technologies have demonstrated outstanding performance in detecting real vs. fake followers and in quickly and accurately identifying the audience’s age, location, and interests. This has dramatically reduced the time once spent manually verifying these areas, thus significantly elevating the quality of influencer marketing. Data-driven analysis of this kind provides an essential springboard for boosting campaign performance.
Still, in 2025, has the advancement of AI solutions truly led to a dramatic increase in social media campaign performance? In reality, it hasn’t. No matter how good the data is, there are still variables that AI alone cannot address. For instance, even if AI perfectly filters out fake followers, it’s hard to know whether those “real followers” are the core targets directly linked to brand purchases. Quantitative metrics—like the number of comments or likes—alone cannot capture an influencer’s true impact.
Ultimately, we need qualitative analysis that examines the tone and manner of the conversations taking place, the type of emotional resonance forming around the brand—in other words, the “quality” aspect. Ignoring such qualitative analysis could leave you vulnerable to variables that quantitative data alone can’t explain. Remember that although qualitative assessment does not guarantee campaign success, it certainly helps increase the odds of success and reduce risks.
In the end, the surest requirement for successful social media campaigns today is a combination of AI-driven analysis and ‘meticulous human analysis.’ However, it’s not easy for marketers or agencies to devote sufficient time and resources exclusively to this task in an intensely competitive and fast-changing market.
Now, MARQIVE provides the solution. By combining extensive AI data analysis capabilities with the meticulous qualitative evaluations of our experts, MARQIVE offers a “hybrid” approach that dramatically increases your chances of success. Schedule a video call now to take your campaign strategy to the next level.
(Narrator: Jenn / CMO)
These days, any marketer planning a social media campaign faces the challenge of selecting an influencer who can guarantee the highest ROI. This concern isn’t limited to marketers; it also draws the attention of colleagues and CEOs who anticipate strong marketing performance.
How should we prepare for influencer marketing, and what fundamental limitations do we face in achieving campaign success? Moreover, how can we overcome these challenges? To answer these questions, we must first distinguish between what we can identify in advance about an influencer and what we cannot—and then focus on the information we can discover beforehand.
Social media campaign agencies we frequently encounter often say, “We’ll deliver the best results” without hesitation. But think about whether you’ve ever heard a clear explanation of exactly what data and evidence back up those claims. In most cases, their approach relies on past experience and intuition, which is why results often fail to meet targets. This stems from a lack of thorough analysis and verification in influencer selection.
Of course, recent AI technologies have demonstrated outstanding performance in detecting real vs. fake followers and in quickly and accurately identifying the audience’s age, location, and interests. This has dramatically reduced the time once spent manually verifying these areas, thus significantly elevating the quality of influencer marketing. Data-driven analysis of this kind provides an essential springboard for boosting campaign performance.
Still, in 2025, has the advancement of AI solutions truly led to a dramatic increase in social media campaign performance? In reality, it hasn’t. No matter how good the data is, there are still variables that AI alone cannot address. For instance, even if AI perfectly filters out fake followers, it’s hard to know whether those “real followers” are the core targets directly linked to brand purchases. Quantitative metrics—like the number of comments or likes—alone cannot capture an influencer’s true impact.
Ultimately, we need qualitative analysis that examines the tone and manner of the conversations taking place, the type of emotional resonance forming around the brand—in other words, the “quality” aspect. Ignoring such qualitative analysis could leave you vulnerable to variables that quantitative data alone can’t explain. Remember that although qualitative assessment does not guarantee campaign success, it certainly helps increase the odds of success and reduce risks.
In the end, the surest requirement for successful social media campaigns today is a combination of AI-driven analysis and ‘meticulous human analysis.’ However, it’s not easy for marketers or agencies to devote sufficient time and resources exclusively to this task in an intensely competitive and fast-changing market.
Now, MARQIVE provides the solution. By combining extensive AI data analysis capabilities with the meticulous qualitative evaluations of our experts, MARQIVE offers a “hybrid” approach that dramatically increases your chances of success. Schedule a video call now to take your campaign strategy to the next level.